Social Media Marketing (SEC) SEM - IV Chapter Wise Notes

 

Unit 1   Introduction to Social Media Marketing:   Social Media Marketing- Concept and Importance.   Social Media Platforms- Online communities and Forums; Blogs and Microblogs, Social   Networks, other contemporary social media platforms: Goals, Role in Marketing and Use as listening tools. Trends in SMM. Social Media Influencers.

Unit 2   Social media marketing Plan and Performance Measurement:   SMM Plan- Setting Goals, Determining Strategies, Identifying Target Market, Selecting Tools, Selecting Platforms, Implementation: Measuring Effectiveness - Conversion rate, amplification rate, applause rate: on page and on post level.

Unit 3   Content Creation and Sharing using Case Campaigns     Blogging, Streaming Video and Podcasting: Criteria and approach-70/20/10 with risk variants, 50-50 content, Brand Mnemonic, Brand story. Contextualising content creation. Social Media Ethics.