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Unit 1 Introduction to Social Media Marketing: Social Media Marketing- Concept and Importance. Social Media Platforms- Online communities and Forums;
Blogs and Microblogs, Social Networks, other contemporary social media platforms:
Goals, Role in Marketing and Use as listening tools. Trends in SMM. Social Media Influencers. |
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Unit 2 Social media marketing Plan and Performance
Measurement: SMM Plan- Setting Goals, Determining Strategies, Identifying Target Market, Selecting Tools, Selecting Platforms, Implementation: Measuring Effectiveness - Conversion rate, amplification rate, applause rate: on page and on post level. |
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Unit 3 Content Creation and Sharing using Case Campaigns Blogging, Streaming Video and Podcasting: Criteria and
approach-70/20/10 with risk variants, 50-50 content, Brand Mnemonic, Brand
story. Contextualising content creation. Social Media Ethics. |
