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Unit 1
Introduction, need for Communication, Process of Communication, Written and
Verbal Communication, Visual communication, Signs, Signals and Symbols,
Silence as a Mode of Communication, Inter-cultural, Intra-cultural,
Cross-cultural and International communication, Communication through
Questionnaires, Business Letter Writing, Electronic Communication.
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Unit 2
Business Cases and
Presentations, Letters within the Organizations, Letters from Top Management,
Circulars and Memos, Business Presentations to Customers and other
stakeholders, presenting a Positive Image through Verbal and Non-verbal Cues,
Preparing and Delivering the Presentations, Use of Audio-visual Aids, Report
Writing.
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Unit 3
Barriers to Communication, Improving Communication Skills, Preparation of
Promotional Material, Non-verbal communication, Body language, Postures and
gestures, Value of time, Organizational body language, Importance of
Listening, Emotional Intelligence. Working individually and in a team,
Leadership skills, Leadership Lessons, Team work and Team building, Feedback,
Feed forward Interpersonal skills Delegation. Humour, Trust, Expectations,
Values, Status, Compatibility and their role in building teamwork Conflict
Management - Types of conflicts, how to cope with conflict I
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Unit 4
Negotiation Skills, Types of Negotiation, Negotiation Strategies, Selling
skills - Selling to customers, Selling to Superiors Selling to peer groups,
team mates and subordinates, Conceptual selling. Strategic selling, Selling
skills Body language.
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