THEORY
UNIT 1
- Theory
of Business Communication
- Introduction
- What
is Business Communication?
- Language
of Business Communication
- Cultural
Components - Cross-Cultural Communication, Cultural
Shock, Stereotyping, Ethnocentrism
- Miscommunication
& Effective Communication
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UNIT 2
Writing Skills
- Summarising
& Paraphrasing
- Job-Oriented
Skills- CV, Resume & Bio- Data, Job Application Letter
- Documentation
- Advertisements
& Invitation
- Letter
Writing- Applications, Business Letters
- Report-
Analytical Report, Project Report
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PRACTICE SESSIONS
Speaking Skills
- Presentation
Skills- Oral Presentation, Ppt. Preparation, Ppt. Presentation
- Group
Discussion
- Talks-
Domain-specific, Ted-Talks, Business Meets, Motivational Talks
- Telephonic
Skills
- Persuasion
Skills
- Meeting
& Negotiation
- Interview-
Promotion Interview, Job Interview, Business Interview
- Functions
and activities of PR
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Listening Skills
- Netiquettes
- Audio-book
Listening & Discussions
- Note-taking
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Writing Skills
- Digital
Communication in Social Space- Social Media Posts (Twitter,
Facebook), Blog Writing, Review Writing
- Advertisement/Invitation/Poster
Designing- Canva/MS Word/Coral
- Memo,
Office Order, Minutes
- Making
Online Academic/Work Profile- LinkedIn
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