BEGLA- 138- UNIT- 10- Importance of Communication Skills- Reading And Speaking Skills IGNOU Subject
INTRODUCTION
- In this chapter, we will study what the communication is and what factors determine an effective communication.
- We will also understand how communicative needs vary according to situations and how your communication skills must address those needs.
- We will also get an idea about some of the barriers that affect the process of communication.
WHAT IS COMMUNICATION ?
- Experts have defined communication ways. Paul J. Meyer says communication - the human connection is the key to personal and career Success.
- It involves a systematic and continuous process of telling, listening and understanding.
- Keith Davis defines communication as the "Process of passing information and understanding from one person to another.
WHY ARE COMMUNICATION SKILLS IMPORTANT ?
- We are social beings and need to communicate with others to fulfill our needs.
- We use a language to communicate.
- In the history of mankind, societies have given importance to skilled users of language or skilled communicators.
- Some people are very skilled at getting what they want.
- How efficiently we speak and how convincingly we put across our perspectives determine how successful we are in the process of communication.
INFLUENCE OF BARRIERS IN THE PROCESS OF COMMUNICATION
- A barrier means anything that hinders or changes the intended outcome of a communicative exchange.
- The process of communication has multiple barriers.
- The intended communique will often be disturbed and distorted leading to a condition of misunderstanding and failure of communication.
INFLUENCE OF NON- VERBAL CUES IN THE PROCESS OF COMMUNICATION
- Sometimes we fail to elicit a desired response though we use apt expressions in grammatically correct sentences and articulate them in a manner that is perfectly understandable to the listener.
- In certain situation, verbal messages are not considered as legitimate or serious or actionable.
- In such situations, the non- verbal cues that accompany the verbal message are the answer or solution for effective communication.
- Non- verbal expression can be approached in two ways
(i) Non-verbal cues are essentially those whose production or relay does not involve the vocal tract and the speech apparatus.
- So, from communication point of view, non-verbal cues include, facial expressions, eye contact, hand movements and physical posture.
(ii) Non-verbal cues are essentially those which have nothing to do with the recognition of individual words in the speech stream.
- So, from the point of view of speech, non-verbal cues include, for example, accent, intonation, loudness, etc.
READ MORE- BEGLA- 138- UNIT- 9 ( Persuasive Text )